More Control Over Smart Follow-ups
We’ve expanded Smart Follow-ups to give you greater control over how follow-up suggestions are generated and prioritized.
Customize smart follow-up rulesFine-tune how Mailbutler identifies emails that need your attention by configuring the behaviors and thresholds that matter most to you.
You can now create custom rules for:
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Unopened emails Trigger follow-up suggestions when an email hasn’t been opened after delivery for a specified number of minutes, hours, days, or weeks.
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Missing replies Get notified when no reply has been received within your chosen timeframe.
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Quick opens Detect interest when recipients open your email within a defined number of seconds, minutes, hours, or days.
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Repeat opens Define your own thresholds for high interest and extreme interest based on how many times an email is opened.
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Link engagement Identify engagement through link clicks, including clicks within a specific timeframe and multiple-click thresholds.
Prefer to manage follow-ups yourself? You can now choose to disable smart follow-up suggestions while continuing to use Mailbutler’s email tracking features.
Set the urgency level for manually marked follow-upsYou can now define the minimum urgency level assigned to emails that you manually mark for follow‑up: low, medium, or high.
This ensures your manually marked follow‑ups are prioritized appropriately and appear alongside smart follow‑up suggestions according to your preferred urgency threshold.
Configure everything in one placeAll smart follow-up settings can be managed from:
Account & Preferences → General
There, you can adjust urgency levels, enable or disable suggestions, and customize the rules that power your follow-up recommendations.
Smart Follow-ups should work the way you work. Explore the new settings, tailor them to your workflow, and let us know what you think!
Smart Assistant (Maia) Gets a More Intuitive Layout
We’ve made it easier to access your favorite Smart Assistant features by replacing the Smart Assistant avatar with dedicated action buttons in both the current message view and draft view.
Faster access to Smart Assistant actionsInstead of opening the Smart Assistant through a single entry point, you can now access individual Smart Assistant actions directly from the configuration panel.
This reduces clicks and makes it easier to jump straight to the action you need.
Smarter and smoother experienceSmart Assistant actions are now decoupled and presented individually, helping you discover and use features more efficiently. The updated layout also prioritizes actions based on your most recent usage, so your go‑to tools are always within easy reach.
This update is all about making Smart Assistant features easier to discover and use. Explore the new action buttons and let us know how we can make the experience even better at support@mailbutler.io.
Tag Syncing Across Emails, Notes, and Tasks
We’ve streamlined the way tags work across Mailbutler to make organizing your work more intuitive and consistent.
Automatic tag syncingTags added to an email are now automatically applied to all notes and tasks attached to that email. Likewise, when a tag is removed from an email, it will also be removed from any associated notes and tasks.
This ensures that related items stay aligned and properly categorized without requiring manual updates.
More consistent organizationBy keeping tags in sync across emails, notes, and tasks, you’ll spend less time managing metadata and more time focusing on your work. Everything connected to an email now stays organized together.
Flexible control for notes and tasksNeed to make an exception? No problem. Removing a tag from a note or task will only affect that specific item. The same tag will remain on the parent email and any other attached items.
This gives you the flexibility to customize individual notes and tasks while maintaining a consistent tagging structure where it matters most.
We hope this improvement makes organizing your emails, notes, and tasks even more seamless. As always, we’d love to hear your feedback. Share your thoughts here or reach out to us at support@mailbutler.io.
Welcome to Mailbutler Updates
We're launching our public feedback board to hear directly from you.
Here's what you can do:
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Share ideas: Tell us what features you want to see
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Vote: Help us prioritize what matters most
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Stay updated: Follow along as we ship improvements
Your feedback shapes what we build next. We're listening!
Introducing Automations
You can now build powerful workflows to streamline your email processes. Set up rules that automatically take action on your emails, so you can save time and stay organized without manual effort.
Get started your wayChoose how you want to build your automations:
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Add automation presets – Select from common, ready‑to‑use workflows
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Create automations manually – Start from scratch and customize every detail
Create automation rules using a combination of:
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Triggers (when something happens)
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Optional conditions (refine when rules apply)
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Actions (what should happen next)
Automations can run based on events like:
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Email draft created
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Email draft updated
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Email delivered
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Email opened
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Email link clicked
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Email assigned
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Task/note added
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Task/note deleted
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And more
Once triggered, your Mailbutler automations can take care of actions such as:
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Adding To, Cc, or Bcc recipients
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Inserting signatures
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Adding or removing tags
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Adding tasks or notes
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And more
This helps you reduce repetitive work, stay consistent, and focus on the conversations that matter most.
We’re excited for you to start building your own workflows with the brand-new Automations feature. If you have any feedback or ideas, feel free to share them here or reach out anytime at support@mailbutler.io.
Omit Email Closings in Smart Assistant Drafts
We’ve added more flexibility to how the Smart Assistant composes emails. You can now choose to omit email closings when generating drafts with the AI-powered assistant.
Avoid duplicate sign-offsIf your email signature already includes a closing (like “Best regards” or “Thanks”), you can simply turn off the “Include email closing” toggle. This prevents the Smart Assistant from adding a closing to the email body, keeping your messages clean and free of repetition.
Tailor drafts to your preferencesWhether you prefer a full email or want to rely on your signature for the final touch, this setting lets you adjust Smart Assistant drafts to match your workflow.
As always, if you have any feedback or questions, feel free to reach out at support@mailbutler.io.
New Additions to Signature Marketing: Dynamic Content & UTM Link Personalization
We’re expanding the Signature Marketing solution with two powerful features to help you promote content more effectively and measure what works.
Dynamic contentKeep your email signatures fresh and relevant by automatically displaying your latest content.
You can now pull in:
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YouTube videos
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Podcast episodes
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Blog posts
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Calendly links with available booking slots
Your signature updates automatically, so every email becomes an opportunity to showcase what matters most. No manual updates needed.
UTM link personalizationGain deeper insights into how your signature links perform by adding UTM parameters to every link.
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Track engagement by sender, recipient, subject line, and more
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View performance data in Google Analytics 4
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Connect insights with your CRM tools, including HubSpot and Salesforce
This makes it easy to understand what drives clicks and optimize your signature campaigns with data you can act on.
We’re excited for you to try these new Signature Marketing features and see the impact on your engagement. If you have any feedback or questions, feel free to reach out at support@mailbutler.io.
Introducing the Smart Assistant Onboarding Wizard
Getting started with Mailbutler just became faster and more intuitive. Our new Smart Assistant onboarding wizard helps you set up key features with ease — guided by AI and tailored to your needs from the very beginning.
Guided setup for tags and templatesThe wizard walks you through creating tags and email templates using the AI‑powered Smart Assistant. You can choose how you want to get started:
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Take a guided tour by answering a few quick questions, or
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Describe your use case in your own words
Based on your input, the Smart Assistant suggests relevant tags and drafts email templates that match your workflow — saving you time and helping you get value from Mailbutler right away.
Smart signature setup with automatic contact detailsWhen creating an email signature, you can ask the Smart Assistant wizard to detect and fetch publicly available contact information using just your company email address. The wizard then automatically adds these details to your signature template, saving you time and reducing manual entry.
The new onboarding wizard is designed to help you hit the ground running — with smarter defaults, less setup effort, and guidance whenever you need it.
Introducing Smart Follow-ups
Staying on top of important conversations just got a whole lot easier!
Mailbutler automatically analyzes your tracked emails — focusing on opens, clicks, and engagement patterns — to help you identify messages that may need to be followed up on.
Follow-up suggestions directly in your sidebarMailbutler derives follow‑up states for your tracked emails and categorizes them as high, medium, or low urgency so you know exactly what to prioritize next.
You can access all of your follow‑up suggestions directly in the Email Tracking widget in the Home tab of the sidebar.
Everything is neatly organized in one place, ready when you are.
AI-powered follow-up draftsWhen it’s time to take action, our AI-powered Smart Assistant can draft a personalized follow‑up email for you — thoughtful, relevant, and ready to send.
Full control over your follow-upsYou’re always in charge.
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Manually dismiss any follow‑up suggestion
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Manually mark tracked emails as needing a follow‑up
This lets you fine‑tune what deserves your attention.
Seamless migration of your legacy follow-up tasksIf you used the legacy follow‑up task system, all your existing follow‑up tasks are automatically migrated to the new Smart Follow-ups feature.
We hope Smart Follow‑ups brings clarity and ease to your communication. If you have feedback or need help along the way, feel free to reach out at support@mailbutler.io.
Notes and Tasks: Quick Sharing and Tagging
We’ve made it simpler for you to stay organized and collaborate with your teammates. With the new built‑in shortcuts, you can share content faster, and keep your notes and tasks easy to navigate.
Share instantly with @mentionsQuickly loop in your collaborators by typing @ followed by their name.
You can now:
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Share notes and tasks with collaborators in seconds
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Notify the right people without leaving the editor
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Keep communication centralized and efficient
Use #hashtags to instantly tag and categorize your notes and tasks.
This change makes it easier to:
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Group related notes and tasks
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Improve searchability
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Add structure without extra steps
We look forward to hearing how these new shortcuts support your daily workflow. If anything comes to mind while you try them out, you can always contact us at support@mailbutler.io.