agreed. The all in one activity window is useless as it gets clogged with all kinds of randomness. There needs to be a way to filter that window. There should be some way to turn off certain types of notices there. (i.e. everytime i add a contact and click on, say, 6 different boxes of info pulled from their email to add to their contact, i get SIX different notices in the activity window about this.) I work alone so zero need for this sort of notification.. its certainly not something that "needs my attention", as the header states. I have to dig through a long list to find the stuff that is relavent to me.
Natalie, your comment makes absolute sense and we are already working on some ways to make the activity feed significantly more useful for you!
We've recently revamped the activity feed and made it possible for you to filter this list of events by several criteria. This way, you can see the info you need quickly. Additionally, you're now able to delete events from this list in case you don't want to see them anymore. We hope you like these improvements!